Auction Fire Reviewer's Comments

Auction Fire is an up and coming online auction website that is still cutting its teeth amongst the larger competitors. They do have large selection of categories, many with hundreds of items.

Unlike many popular online auction sites, Auction Fire does not require a listing fee. Listing products and pictures is free; however, there is a 2.5 percent commission of the final price on all products sold. They also allow products to be listed for up to 30 days, unlike the usual seven or 10 offered by similar auction services.

The layout of the homepage and many of the product pages is difficult. Much of the information is presented clearly, but the poor use of color is distracting. For example, on the homepage there are several color combinations, some parts have white text on a black background and directly next to the black box there are white text boxes with sentences highlighted in florescent yellow, green and pink. These color inconsistencies make it difficult for the user to focus on one thing at a time.

Additionally, there are no pictures available on product search screens. The user must go into the item’s page to view a picture.